White Rock Advisors, LLC is now White Rock Associates, LLC (“WRA”). Recently the Securities and Exchange Commission adopted a new rule under the Securities Exchange Act of 1934, establishing a standard of conduct for broker-dealers (“Regulation Best Interest”). Among other rule changes, Regulation Best Interest set forth that the use of the term ‘advisor’ in a name by a broker-dealer that is not also a registered investment adviser is prohibited. WRA specializes in mergers and acquisitions and corporate finance for privately held businesses. WRA does not provide investment advice to individual retail customers. As such WRA is not a registered investment advisor and therefore had to … Read More
