White Rock Advisors, LLC is now White Rock Associates, LLC (“WRA”).
Recently the Securities and Exchange Commission adopted a new rule under the Securities Exchange Act of 1934, establishing a standard of conduct for broker-dealers (“Regulation Best Interest”). Among other rule changes, Regulation Best Interest set forth that the use of the term ‘advisor’ in a name by a broker-dealer that is not also a registered investment adviser is prohibited. WRA specializes in mergers and acquisitions and corporate finance for privately held businesses. WRA does not provide investment advice to individual retail customers. As such WRA is not a registered investment advisor and therefore had to remove the word ‘advisor’ from its name. This new requirement became effective on June, 30, 2020, and any reference to White Rock Advisors, LLC would have been prior to that date.
White Rock Associates, LLC (WRA) is a wholly owned affiliate of Chapman Hext & Co., P.C. (Chapman Hext) WRA serves as the investment banking arm for Chapman Hext and we focus on building long term value for our clients through unbiased advice, access to the capital markets, and expert assistance in mergers and acquisitions.
The Directors of WRA know that in today’s economy, companies need expert business advice and financial resources to grow and compete in a rapidly changing marketplace. Through our extensive network of capital providers and financial and strategic buyers we are able to help our clients solve capital problems and pursue opportunities.
At WRA we see each client as unique and we never approach a problem with a “cookie cutter” approach. Through utilizing the global resources of the entire WRA and Chapman Hext team we strive to create customized and personalize solutions to each client. We work with clients of all sizes in many industries in all parts of the country to help them achieve their capital goals.